THE COMING OF THE ASIAN AGE
Asian economies are primed to become larger than the rest of the world combined for the first time since the 19th century.
As Asia comprises a larger share of the global economy, it has also become a leader in technological innovation, leaping ahead of North America and Europe in applying new technologies such as 5G, IOT, and electric vehicles at scale. This means they are not only critical markets to sell products and services into, but equally important as a source of new ideas, talent, and future competition.
Ranking by GDP in 2030: Three of the four world’s largest economies will be in Asia in less than a decade
Source: Visual Capitalist, Mar 2019
INTERNATIONAL EXPANSION COMES WITH BOTH BENEFITS…
AND RISKS
Source: The Culture Map, Erin Meyer
Given the strategic importance of Asia, companies are increasingly looking to these markets to fuel growth. However, Asia’s unique and complex cultures, histories, and ways of doing business can make these markets appear risky and unfamiliar, making them challenging places to succeed.
Those risks can be smartly minimized with a deeper understanding of cultural and market attributes.
Once armed with this knowledge, you can take advantage of the upside opportunity with a market-appropriate strategy and plan. Additionally, through building cross-cultural awareness and sensitivity, your company will benefit overall by growing and embracing diversity.
ACHIEVING ASPIRATIONS IN ASIA
At GeoFusion, we help our clients create success in these critical markets with our deep experience and hands-on approach.
Our engagement model is collaborative and results-oriented, with the goal of accelerating our clients’ path to sustained growth, reducing risk, and building cross-cultural capabilities within your organization.
In conjunction with our network of sector and functional experts in-market, we provide services across four pillars: Product and Technology; Legal and Regulatory; Go-To-Market; and People & Operations.
Current clients include early and growth stage companies with solutions in Enterprise SaaS, productivity, and core cloud technologies.